Who we are
Effective Date: June 28, 2026 Last Updated: June 28, 2026
Friction (“we,” “us,” or “our”) operates thefriction.live (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or interact with our Site.
By using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.
1. Information We Collect
Information You Provide Directly
- Name and email address when you subscribe to our newsletter or create an account
- Any information you submit through contact forms or feedback submissions
- Payment information if you purchase a subscription (processed securely through third-party payment processors; we do not store full payment card details)
Information Collected Automatically
- IP address, browser type, device type, and operating system
- Pages visited, time spent on pages, and referring website
- Cookies and similar tracking technologies (see Section 4)
Information From Third Parties
- Analytics providers (e.g., Google Analytics)
- Social media platforms if you interact with our content through them
2. How We Use Your Information
We use collected information to:
- Deliver and improve our content and services
- Send newsletters or updates you’ve subscribed to
- Respond to inquiries and provide customer support
- Analyze site traffic and user behavior to improve user experience
- Detect, prevent, and address technical issues or fraudulent activity
- Comply with legal obligations
We do not sell your personal information to third parties.
3. How We Share Your Information
We may share your information with:
- Service providers who help us operate the Site (e.g., email delivery services, hosting providers, analytics tools), bound by confidentiality obligations
- Legal authorities if required by law, subpoena, or legal process, or to protect our rights, property, or safety
- Business transfers — if Friction is acquired, merged, or sells assets, your information may be transferred as part of that transaction, subject to standard confidentiality protections
We do not share your information with third parties for their independent marketing purposes without your consent.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences
- Understand how visitors use our Site
- Improve performance and content relevance
You can control cookie preferences through your browser settings. Disabling cookies may affect certain Site functionality.
5. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.
6. Your Rights and Choices
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Opt out of marketing communications at any time
- Object to or restrict certain processing of your data
- Request a copy of your data in a portable format
To exercise these rights, contact us at official@thefriction.live. We will respond within the timeframe required by applicable law.
California Residents (CCPA): You have the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. We do not sell personal information.
EU/UK Residents (GDPR): Our legal basis for processing your data includes your consent, our legitimate interests in operating and improving the Site, and compliance with legal obligations. You have the right to lodge a complaint with your local data protection authority.
7. Data Security
We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Children’s Privacy
The Site is not directed at individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.
9. Third-Party Links
The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies.
10. International Data Transfers
If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using the Site, you consent to this transfer.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Continued use of the Site after changes are posted constitutes acceptance of the revised policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, contact us at:
Email: official@thefriction.live Site: thefriction.live
This Privacy Policy was last reviewed and updated on June 28, 2026.